UI Design
Clean Up Roblox
Game
Design
PROJECT OVERVIEW
What the game about?
Clean Up Roblox is a sandbox game where you can go shoot different types of players, including YouTubers, Roblox Developers, etc.
The game needs a more of a refresher as the development was ongoing and the old style didn't fit.
Need a revamp UI
Designed on Figma and Imported Into Roblox Studio
Development Mindset
The development phases are where I need to form a modern-style look for the game, while also keeping its charm as a regular sandbox game where people can understand the User-Interface. I can see that from a practical view. It needs some better padding and fixes on the style, and more consistent art to bring it more to life.
Final Result
Finally, the art direction was brought to life across all brand touchpoints. Social media assets featured layered, wave-like shapes and fluid to create a sense of motion. The look book design incorporated textured and subtle gradients to evoke the feeling of sand and water. Even the pop-up store concept integrated natural elements like driftwood displays and ambient lighting reminiscent of the ocean at dusk.
Mathew coo represents a thoughtful approach to art direction — one that captures not just the visual aesthetic but the emotional core of collection. It’s a testament to the power of storytelling through visual design, merging sustainability and style into a harmonious experience.
